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Adbrite Advertising, Is It For You

27 January 2009 654 views 3 Comments

signing up for an account is fairly easy and painless, they ask you the standard typical questions like name address, payee tax information, and so on. You are then asked to input your site details and give some information about your website. The information meant to help your website get listed in the proper area, and help potential advertisers locate it. The most difficult part of the entire procedure is determining your prices. As a publisher you want to get the highest price possible for your advertising space. As the customer purchasing the ad you want to pay the lowest price possible. You can set various pricing models such as 7 day advertising, 1 month advertising, or any other time fame you want to create. I’d suggest keeping it simple and offering some sort of discount for monthly advertisers, but that’s just my opinion. You can also set up a pay per click model if you desire. The difficult thing is getting the price right. I’d suggest setting the price a little high and slowly working down until you start to get customers. Now you could go back and raise the price afterward, but unless things have changed that’s a dangerous path to start down. Once you get pricing worked out, it’s all down hill, a few simple lines of code that work via javascript and you’re in business. It may take a day or so for you get in the system so be patient, your ads will start to appear.

Once someone decides to advertise on your website you’ll get an email from the system alerting you there is a new ad up for review. As the site owner you have the ability to review and approve or reject ads, nothing will appear unless you approve it. Once approved it takes a few hours for advertising to start to appear on your site, so again be patient. Another thing you’ll notice is AdBrite starts to gather stats about your website, including things like Alexa Rank, page views per day, unique users per day, repurchase rate, and some estimated click through data. This information is available not only to potential advertising customers, but anyone who wants to look, so this program is best suited for websites you are comfortable with revealing some data about. Something to be aware of is, if you list more than one site in your AdBrite account, anyone who checks the stats will see the connection between the two websites. Personally that’s something I would like to see changed, but there are ways around the system for those who would like to remain anonymous.

Is AdBrite for everyone, no. In my opinion AdBrite is a good solution for people who have sites with reasonable traffic that would be attractive to advertisers, and who want to focus on running the site and not selling and maintaining adverting placement, and billing. While the percentage they take may be a little high, it will give you one less thing to worry about, and let’s you focus on things like adding content and running your website.


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3 Comments »

  • Matt Hanson said:

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

  • Martin said:

    In the face of the tough competiton, Alexa is coming up with more and more user friendly and unique features. Ability to create own search engine by giving access to the crawler is quite a novel feature in itself.

  • slotvent (author) said:

    Thanks for the comment, Glad you liked it.

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